Oreo has partnered with Batman to launch limited-edition celebratory Oreo cookies.
“Two icons unite, who? Have you got a clue? Let’s play a game, me and you”
Being a merciless force of vengeance and a not-so-friendly neighborhood superhero, who knew Batman’s favorite cookies were Oreos!
After being delayed multiple times, Batman is finally making it to the screens on March 4, 2022. And to celebrate, Batman has chosen the most unexpected Robin to promote its release i.e. Oreos.
Check out the limited-edition Oreo release here: -
With Matt Reeve’s directorial debut in “The Batman” starring Robert Pattinson, Oreo cookies have transformed themselves into having the silhouette of multiple elements from the film, including Batman himself and the signs of the most awaited and one of the favorite villains of all “The Riddler”.
Fans will very easily spot all the visual elements like the “Riddler’s questions marks” or the dream of every DC comic fan, the “Batmobile” and the “Bat Signal” projected through the Oreo cookies.
The ad itself begins with a riddle to emphasize the presence of the Riddler, and being a fan of both DC (DCEU) and Marvel (MCU) myself, the intro screen of the ad gave me some Tony Stark/Iron Man arc reactor vibes.
The campaign calls out to all the Bat-fans out there to solve the riddles behind the packaging and win a special look from “The Batman” itself.
With an amazing partnership and some eye-pleasing visuals, perfectly targeting the inner child of all the fans, the Oreo campaign has been a great merchandising effort to promote the all-new “Batman” movie, starring Robert Pattinson.